Who Is Behind More Cuddles?

I'm Liam. I studied Business Management in Leeds, where I learnt a lot about sustainability and how small changes can make such a difference. But my passion for second-hand started much earlier - growing up, my mum filled my life with car boots and jumble sales, so I've always loved the idea that something doesn't have to be brand new to be special. That's exactly why I founded More Cuddles - to rescue soft toys and reduce landfill.

Outside of that, I love travelling, trying new things, and seeing the world from fresh perspectives.

Studio photography of a young man holding a plush teddy bear, set against a solid black background. The mood is casual and playful.

How Did It All Begin?

It all started with my mum. She began rescuing soft toys from recycling centres, fixing them up, and rehoming them at local markets—wherever she could. Inspired by her, I rented a storage unit in Leeds and started doing the same while I was studying. Once I graduated, I decided to take More Cuddles online, and here we are.

Where Are You Based?

We're based in North Yorkshire, More Cuddles is still very small, we operate from my family-home.

Can I Donate?

Absolutely, our PO box is now open. This means when your soft friends are ready for their next adventure you can send them directly to us! Please see our Donate Toys page for more guidance on how to get your cuddly friends to us.

Mission Statement

To give every soft toy a second chance at love while reducing waste and protecting our planet.

Sustainability

Each year, countless pre-loved cuddly companions are thrown away despite still having plenty of love left to give. By rescuing and rehoming these toys, we help reduce waste, and keep memories alive.

Our Packaging

Our packaging is carefully chose to be recycled, reused, or composted wherever possible. Please visit our Packaging page for guidance on how to dispose of it responsibly.

Charity Partnerships

At More Cuddles, we believe every cuddle can make a difference.

We're proud to partner with charities that are making a real difference in their local communities.

Please visit our Charity page for more information on our partnerships.